Knowing China through Taiwan

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HTC set to launch Desire 820

  • Wu Hsiao-wen and Staff Reporter
  • 2014-08-25
  • 17:08 (GMT+8)
An HTC smartphone at an exhibition in Taipei. (Photo/Deng Po-ren)

An HTC smartphone at an exhibition in Taipei. (Photo/Deng Po-ren)

HTC, once Taiwan's leading smartphone manufacturer, is likely to exhibit its Desire 820 mobile phone at the Internationale Funkausstellung Berlin (IFA) this year, reports our Chinese-language sister newspaper China Times. The IFA this year will be held from Sept. 5 to Sept. 10 in Berlin.

This new model is said to be a pivotal factor for the company to revive itself by the fourth quarter this year.

Chang Chia-lin, HTC's global sales manager, said that the company's sales in the fourth quarter will spike 20 to 30% more than the previous quarter, and the company's operations will hopefully be better.

HTC's competitors, Korea's Samsung and Japan's Sony, intend to release their new smartphones one day prior to the exhibition in Berlin, which is on Sept. 4. HTC has also sent out invitations to several media outlets so that they take a look at their new models of smartphones on Sept. 4.

Earlier this month, HTC announced on a social media platform that it will soon release the Desire 820, but little information about it has been revealed. The only sure leads are that it will be equipped with a Snapdragon 615 processor and a 64-bit CPU, currently only equipped in the iPhone 5S.

HTC kept its 2.2% share in China's market in the second quarter of this year with its Desire 816, launched in March. HTC sold 2.25 million smartphones in China during the second quarter.

Who's Who

  • Zheng Weiping (鄭衛平)

    Zheng Weiping (鄭衛平)

    Zheng Weiping was born in Wanrong, Shanxi province in 1955. He joined the army as a soldier in 1970 and has been commissioned for various positions ...