Knowing China through Taiwan

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Chengdu woman uses billboard ads to find Mr Right

  • Staff Reporter
  • 2014-01-11
  • 16:15 (GMT+8)
Huang Lijuan's photoshoot for the billboard ads. (Photo/Weibo)

Huang Lijuan's photoshoot for the billboard ads. (Photo/Weibo)

One of the photos used for the billboard ads. (Photo/Weibo)

One of the photos used for the billboard ads. (Photo/Weibo)

A woman in Chengdu in southwestern China's Sichuan province has placed a series of billboard ads to look for a suitable marriage partner. The billboards can be seen at all of city's 200 bus stops, costing an average 1 million yuan (US$165,300) a day.

The billboards, which are 10 meters long and four meters wide, feature Huang Lijuan, 28, dressed in a white gown riding a horse, along with a caption reading "I have a house, car and savings... looking for Mr Right and a happy 2014."

Huang is said to have taken the action after years of pressure from her family to get married. The move caused a stir on the internet, drawing 12,000 comments on Sina Weibo as of 18:30 on Jan. 1. Some netizens suspected that the ad may in fact be a marketing ploy or a way for Huang to become famous overnight, while others said it underscored her sincerity in making friends.

After media outlets picked up the story, they found that Huang works as a marketing manager at a local realty firm. She confirmed to reporters the authenticity of the ad, however adding that the ad space was offered by her company free of charge to fill a vacuum caused by a delayed rollout of a housing project.

Huang said that due to her busy work schedule, she has no time to socialize and meet a potential partner. Pressure from relatives also prompted her to accept the company's offer, she added.

"He must be clean, positive, caring towards parents, responsible, although handsomeness is not a prerequisite," said Huang, adding that love will also be an important factor.

Who's Who

  • Liu Jinguo (劉金國)

    Liu Jinguo (劉金國)

    Liu Jinguo is deputy minister at China's Ministry of Public SecurityLiu was born in Changli county in Hebei province in 1955, Liu majored in economic ...