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Tablet prices to continue sinking in 2013: researcher

  • CNA
  • 2013-05-20
  • 11:09 (GMT+8)
An iPad. (Photo/CFP)

An iPad. (Photo/CFP)

The global tablet computer market will continue to witness a price war this year as more brand companies jump onto the affordable tablet bandwagon, according to a local research company.

Worldwide tablet shipments in 2013 are forecast to grow by 63.9% from one year ago to 254 million devices, including 73 million Apple iPads, 82.4 million non-iPad models from brand companies and 98.6 million "white-box" tablets — those without a registered brand name, Digitimes Research wrote in a report on May 16.

Brand companies are likely to price their tablets more competitively by cutting prices to as low as US$99 to US$149 this year from a level of US$199 last year in a move to lure more entry-level consumers, while prices of white-box tablets may be lowered to US$40, the report said.

In addition to the popular Google-Asustek Nexus 7 tablet, the market has been driven by more low-cost Android models from other brand names, such as the Asustek MeMO Pad, Acer Iconia B1 and HP Slate 7, according to the report.

Moreover, white-box tablet vendors are expanding their presence by tapping into emerging markets and applications for the educational sector, which will become a new battlefield for white-box and brand tablets running the Android operating system, Digitimes Research reported.

According to NPD DisplaySearch, tablet PC shipments are forecast to increase 67 percent year-on-year to 256.5 million devices in 2013 and reach 579.4 million devices by 2017.

White-box tablet PCs accounted for one-third of global tablet PC shipments in 2012 and will maintain that share for the next several years, the market intelligence firm predicted.

Who's Who

  • Wang Yilin (王宜林)

    Wang Yilin (王宜林)

    Wang Yiling is the chairman of China National Offshore Oil Corporation.Born: 1956Birthplace: Ganyu county, Jiangsu provinceCountry of Citizenship: ...