A WeChat promotional event. (Photo/Xinhua)
Chinese internet giant Tencent is planning to integrate its popular messaging service app WeChat with e-commerce, its regional executive said on Monday.
In a concept video clip shown at a forum on branding and innovation, people can interact with their friends via the service WeChat, and buy goods, pay bills at a restaurant or even complete transactions via the simple mobile app.
"It is how we picture the future," said Norman Tam, head of Tencent's Taiwan and Hong Kong office, adding that such services will first be available in China.
However, there has not yet been a timetable for the service, Tam told reporters at the event.
Launched in 2011, WeChat currently has over 300 million users worldwide, with a large majority of them in China, according to the company.
WeChat messaging app, especially designed for mobile internet users, has already had several success stories in cooperation with McDonald's in Hong Kong, Chang Beer in Thailand and China Southern Airlines, Tam said.
In addition to giving out promotions and receiving real-time information, WeChat can also allow users to select seats and receive boarding passes through a linked platform, he added.