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'Assembled in USA' again as Apple brings some production home

  • Staff Reporter
  • 2012-12-06
  • 16:06 (GMT+8)
Apple fans at the flagship store in Beijing. (File photo/Xinhua)

Apple fans at the flagship store in Beijing. (File photo/Xinhua)

Apple plans to produce more of its products in the United States, according to company CEO Tim Cook.

On the newest iMac, which went on sale in the US on Nov. 30, owners may notice something not seen in some time on Apple producrs: a label reading "Designed by Apple in California. Assembled in USA," reports online news portal China Economic Net.

Many components of Apple devices including the scratch-resistant touchscreens for the iPhone 5 and the iPad are already manufactured in the US, said Cook. Yet on most finished products including the iPhone and iPad, a label announcing "Assembled in China" can still be found.

The move signals the company intends to produce and assemble more of its products in the US, said Miroslav Djuric of California-based tech enthusiast website iFixit.com. The development is likely to encourage the loyalty of American customers and also mitigate some of the controversy surrounding working conditions at factories run by contractors abroad, Djuric said, adding that Apple has raised the efficiency of its new production lines, which should lead to a more profitable operation on home turf for the company.

Who's Who

  • Chang Xiaobing (常小兵)

    Chang Xiaobing (常小兵)

    Chang Xiaobing is chairman of China Unicom, one of the country's three major state-run telecoms. He has over 20 years of operational and managerial ...