Apple's iPhone is still the first choice of smart phones in China, said a local market research company. (File photo/Xinhua)
The market of mobile phones with prices exceeding 3,000 yuan (US$480) is still firmly held by foreign brands in China, though mobile phone makers, including domestic companies, are in a huge war to grab the remaining low-budget end of the market, according to the Chinese-language Sino Market Research.
The market for old-style mobile phones has shrunk rapidly this year since Apple created the era of the touchscreen smartphone. However, Chinese mobile phone makers still have no way to share the higher end of the market. Apple and Samsung have jointly dominated 90% of the market for mobile phones priced at more than 3,000 yuan (US$480) while other global brands such as Sony and HTC share the rest, said Sino Market Research, adding that Chinese brands cannot hope to break in to this sector.
Some Chinese high-end mobile phones still can be seen in the market but are tagged with a relatively lower price. The popular Xiaomi smartphone or Lenovo's phones, which have climbed to second place in the Chinese market, succeed as they sell for lower prices while still boasting impressive functions.
Yang Qun, the chief mobile phone analyst for Chinese NSS, said that domestic brands definitely can strive for the upper end of the market but it would be unnecessary to do so. China's mobile phone market is enough for Chinese brands to carve out their niche, Yang said.