A group wedding in Shanghai. (Photo/CFP)

An insurance company in Suzhou, Jiangsu province, is promoting a new product available exclusively to married couples. The life insurance product covers the husband, with his wife as the beneficiary. The wife may be paid between 60 and 100% of policy's value even in the event her husband divorces her. Some internet users have mocked the product, saying it amounts to insurance aimed at protecting a wife whose husband cheats on her, reports the Want Daily, our Chinese-language sister newspaper.

However, some in the insurance business have responded that the product is no more than garden variety life insurance; the effect of preventing a husband from cheating being simply a novel way to promote the product, according to Jiangsu-based news source Modern Bulletin.

The details provide for a share of the policy's value --60, 80, or even 100%-- to go to the wife should she choose to leave the marriage or withdraw equity from the policy. What remains will go to the husband.

The company concedes that a wife is more likely to benefit from the insurance than her husband but denies the policy is specifically geared to preventing husbands from cheating on their wives. A wife would still need to continue paying into the policy should her husband stop, and the policy will become invalid if both parties cease making payments. The value of the insurance then will be divided among husband and wife according to the policy's terms.