Samsung smartphones. (File photo/Xinhua)
Samsung is stretching its lead over both HTC and Apple with growing smartphone market share in a three-way race in Taiwan.
One X smartphones from Taiwan's own HTC became the bestselling model for both April and May, including the highest single-product market share of 9.3% set in April. The device has given HTC high hopes of retaking the biggest market share for the second quarter.
However, Samsung's newly released Galaxy S3 sold an exceptionally high 67,000 handsets in June with aggressive promotion campaigns to take a 10% market share for a single product.
The Galaxy S3 has become the bestselling Android smartphone in Taiwan, said Tu Wei-yu, Samsung's general manager of mobile communications in the country.
The device's sales have also helped sustain the popularity of the Korean company's earlier products like the Galaxy S2 and the large-screen Galaxy Note in Taiwan to expand Samsung's overall smartphone market share to 41.5% for the month of June, far ahead of 23.8% for HTC and 7.1% for Apple.
Unlike the huge market in mainland China, there are comparatively limited product varieties and less intense competition in the Taiwan market, say industry figures including Lei Jun, founder and CEO of Xiaomi Tech, which supplies the budget Xiaomi smartphone model in China.
Tu at Samsung Taiwan said the Galaxy S3 made the greatest contribution to stretch the company's market share lead over HTC by almost 18% for June. This helped make Samsung the market leader in Taiwan for Q2.
Samsung set a target in early 2012 to capture the largest smartphone market share in Taiwan for the whole year. With the current market trend, the company should be able to achieve this goal, said Tu.
Tu Wei-yu 杜偉昱
Lei Jun 雷軍