CyberMart, a retail business division of Hon Hai Group, the world's largest contract electronics manufacturer, said Saturday that it is targeting the greater China market for future expansion.
The 3C (computer, communications and consumer electronics) retailer aims to cater to more customers by developing five kinds of CyberMart outlets in different locations in the greater China area, it said.
According to CyberMart, it will be launching three new shopping schemes: "Cyber Plaza," which refers to a 3C shopping mall that will occupy an entire building in first-tier Chinese cities; "Cyber 3C+," which will have an area of1,000 pings (3,300 square meters) in smaller cities, and "CyberMobile," which will be 100-ping stores in lower tier cities.
In addition, CyberMart is planning to open 20 ping-outlets on smaller city streets, while an online store is expected to be inaugurated in the second half of this year.
The retailer said it will try to enrich its product portfolio irrespective of the size of the shops to satisfy customer demand, and hopes to become China's top 3C product retail brand.
CyberMart Chairman Chang Jui-lin said the retailer will use cloud technology and its logistical strength to support future expansion in these outlets. Currently, CyberMart has 34 outlets in China, mostly in major cities such as Shanghai and Beijing, as well as in second-tier cities.
In Taiwan, the retailer officially opened its first shop Friday — Cyber 3C+ — in Taoyuan in the northern part of the country, selling a wide range of mobile and digital products, including telephone accounts and broadband installation.
Chang said CyberMart is also looking for locations in Hong Kong and negotiating with governments in Southeast Asian countries for possible market entries.
In addition, the Taipei IT Park, which has been under development by CyberMart since July 2011, is expected to open in September or October next year, ahead of the orginal schedule of 2014, Chang said.
The IT park is envisaged to be a local version of Japan's Akihabara, a major 3C shopping area in Tokyo.