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Billionaire destroys car to advocate green transportation

  • Staff Reporter
  • 2011-09-19
  • 08:57 (GMT+8)
Armed with an excavator, Chen Guangbiao smashed a perfectly drivable Mercedes-Benz. The entrepreneur purchased hundreds of bikes for his employees to encourage them to take a greener approach to commuting. (Photo/CNS)

Armed with an excavator, Chen Guangbiao smashed a perfectly drivable Mercedes-Benz. The entrepreneur purchased hundreds of bikes for his employees to encourage them to take a greener approach to commuting. (Photo/CNS)

Chinese billionaire philanthropist Chen Guangbiao has never hesitated to put himself in the spotlight. On Sept. 16 the entrepreneur publicly smashed a Mercedes-Benz sedan to declare that oil prices should increase by 50%, while parking and license-registration fees should also be raised. Chen's move came ahead of China's National Urban Car-Free Day on Sept. 22, according to China News Service.

Chen indicated that the money raised from increased oil prices and car-related fees should be used to develop China's public transportation.

Chen smashed the Mercedes-Benz at his head office in Nanjing. He also distributed 200 newly purchased bicycles to his staff and promised to provide subsidies to those employees who decided to commute to work by bicycle.

Yet in the minds of many internet users, smashing a luxury car was a bit showy. Chen responded by saying he's not concerned about what others people think of him. He added that on the next Car-Free Day, he plans to smash a BMW.

After destroying the Mercedes-Benz, Chen led 50 bicycle-riding employees in the street, carrying the slogan, "expand public transport vehicles, double parking fees and oil prices."

Chen is known for his high-profile demonstrations and flashy approach to philanthropy and political activism.

References

Chen Guangbiao 陳光標

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