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Pigs win: Taiwan's Flying Piggy overtakes Angry Birds

  • He Ying-wei and Staff Reporter
  • 2011-07-07
  • 08:49 (GMT+8)
Flying Piggy, an iPad game produce by Taiwanese games maker Softstar, has beat Angry Birds to become the most downloaded game in 5 countries. Picture: A screenshot from Flying Piggy. (Photo Courtesy of Softstar)

Flying Piggy, an iPad game produce by Taiwanese games maker Softstar, has beat Angry Birds to become the most downloaded game in 5 countries. Picture: A screenshot from Flying Piggy. (Photo Courtesy of Softstar)

Flying Piggy, a new computer game developed by Softstar Entertainment based in Taipei, has replaced the popular Angry Birds as the hottest online game for iPad users in many regions.

Angry Birds, the hugely addictive game beloved of iPad and iPhone users sees the user's birds pitted against the computer's green pigs. Now, however, it is the pigs' turn to take center stage.

Softstar assigned a team of 15 people with an average age of 28 to develop and launch Flying Piggy at a cost of only NT$2 million (US$69,400). The game, put online in June, has been downloaded by the highest number of game players in nine nations and areas, including Taiwan, Hong Kong, Macau, Singapore, Malaysia, Thailand, Vietnam, the Philippines and the Czech Republic.

The new game also took the second place among software products for the category of family computer games in North America among iPad users, according to statistics compiled by Apple.

The popular Flying Piggy will help boost revenues for Softstar as users are now required to pay a fee of US$2.99 on the iPad platform.

The game will be available for iPhone users at a later date in July, said executives at Softstar. They expect Softstar to start generating profits in the third quarter of 2011 as the company also released a separate new product known in English as The Legend of Sword and Fairy this week. More new products will hit the market in coming months.

Softstar has stepped up efforts to expand its share in the areas of tablet computers and mobile phones. It rolled out a new game for iPhone users in late 2010.

Flying Piggy is an outgrowth from one of Softstar's existing popular games. The Piggy is the mascot in the game The Sword of Xuanyuan, which has an ancient historical setting. Xuanyuan was the name of the Yellow Emperor, considered the first emperor in Chinese history.

More than 50,000 game players around the world have downloaded Flying Piggy for their iPads. According to Apple statistics, game software programs that have been downloaded over 50,000 times by iPad users account for only 6.6% of all products and Flying Piggy is among the most popular.

Softstar executives said the company has poured more manpower and resources into developing new models and innovative computer games to meet growing demandsfrom users of handheld gadgets like smartphones and tablet PCs while the potential for smart TV sets is also strong.

In addition to Flying Piggy, Softstar will soon roll out three new games. An additional seven new games are still in the works, the company revealed.

 

 

References:

Flying Piggy  飛天噗噗

Softstar Entertainment  大宇資訊

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