Knowing China through Taiwan

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Lincoln plans to join China's luxury car market

  • Staff Reporter
  • 2012-08-30
  • 15:59 (GMT+8)
A Lincoln MKS. (File photo/Xinhua)

A Lincoln MKS. (File photo/Xinhua)

US luxury car brand Lincoln is looking to enter the Chinese market, our sister newspaper Commercial Times reported on Aug. 29.

Ford, Lincoln's parent company, said that the brand's business will be launched in China before 2014, with BMW, Audi and Mercedes-Benz its chief competitors.

Commercial Times did not state which of Lincoln's models will be introduced to the China market but it quoted Ford's CEO Alan Mulally as saying that future Lincoln models for China will be exclusively designed for that market. Ford will export Lincoln vehicles from the United States to China in the initial stages, with a view to producing the cars in China in the future.

"We have a good chance to do something big in China," said Jim Farley, head of Ford's global marketing department. "Since 2006, we have spent US$5 billion on our production in China and our end goal is to increase our production to 1.2 million cars a year."

Commercial Times reported that Lincoln has sold a total of 85,000 cars in the United States between January and July this year, a decline of 1.8% year on year.

Who's Who

  • Miao Ruilin (繆瑞林)

    Miao Ruilin (繆瑞林)

    Miao Ruilin was born in Rudong, Jiangsu Province, in November 1964.He earned his doctoral degree in Agriculture from Nanjing University of ...