Now that his season is likely over, some New York stores are reportedly selling off their Jeremy Lin merchandise at huge discounts. (Photo courtesy of Nike)
"Linsanity" appears to be finally over, at least for now. With the Taiwanese-American basketball star's storybook season all but over due to injury, some New York vendors are now reportedly clearing out all Jeremy Lin merchandise at massive discounts.
Lin's remarkable NBA season likely ended on Monday when the New York Knicks point guard underwent surgery to fix a small tear in his left knee. The player reportedly needs six weeks of rehabilitation before he can return to action, meaning the Knicks would have to make the playoffs and reach the second round for him to play again this season, a chance even the most optimistic fans are calling slim.
In what Chinese media have called the cruel reality of being a New York sports star, a number of Manhattan stores have been desperately trying to clear out their Linsanity wares by offering huge discounts, some reportedly as high as 90%. When Lin rose from obscurity to become the Knicks' savior in February with a string of record-setting performances, businesses struggled to meet the tsunami of demand for his products. Now they can't get rid of them fast enough.
Filip Bondy of the New York Daily News has urged fans to switch their attention from the Knicks to baseball. Bondy says although the Knicks probably will make the playoffs as the eighth and final seed in the Eastern Conference, the team has zero chance against whoever their first-round opponents would be. Accordingly, Bondy writes, New York fans might as write off the Knicks now and switch their attention to the local baseball teams, the Yankees and Mets, or even the Rangers, the city's ice hockey team.
New Yorkers may be losing their interest in Lin at last, but Linsanity does not appear to have died down China, where the American-born Harvard graduate is regarded as one of their own. The Nanjing-based Yangtse Evening News recently reported on the mad rush to register Jeremy Lin trademarks for every available category of goods and services; even characters that form similar sounding names to Lin Shuhao, Lin's Chinese name, are being registered.
Meanwhile, some commentators are saying that low-price Jeremy Lin merchandise might not be such a bad thing for fans, as they believe prices are certain to shoot up again once Lin returns to the basketball court, whether this season or the next.