• Wednesday, October 07, 2015

Nike launches Jeremy Lin shoes

Staff Reporter 2012-02-25 19:21 (GMT+8)
The Jeremy Lin edition Nike Zoom Hyperfuse Low iD. (Photo Courtesy of Nike)

The Jeremy Lin edition Nike Zoom Hyperfuse Low iD. (Photo Courtesy of Nike)

Sportswear brand Nike on Saturday launched a the customized Zoom Hyperfuse Low iD basketball shoe in honor of Jeremy Lin, an extra laurel for the New York Knicks point guard whose breakthrough performances have caused a whirlwind in the NBA and done much to shatter negative stereotypes about people of Asian descent in American sports.

The new shoes, which Lin will wear for the first time in the Knicks' game against the Orlando Magic on Friday evening, have a cobalt blue body topped with a white and orange mesh. The name "Lin" is clearly visible on the tongue.

The shoe is now available on NikeiD.com in the United States. Customers can choose to buy the identical version Nike has created for Lin or design their own version with the colors of their choice.

Jeremy Lin joins basketball legend Michael Jordan and current stars such as Kobe Bryant and LeBron James among the eight NBA players to have customized Nike shoes.

(Photo Courtesy of Nike) (Photo Courtesy of Nike) (Photo Courtesy of Nike)
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Liu Qi (劉淇)

Liu Qi is the deputy director of the Communist Party's Central Guidance Committee on Ethical and Cultural Construction. He was the party secretary of Beijing from 2002 to 2012 and head of the Beijing ...