A Porsche sports car at the 13th China Pan-Asia International Automobile Exhibition in Kunming this year. (File photo/Xinhua)
German carmaker Porsche plans to introduce new models to China catering to the tastes of its relatively younger customer base as the company surges ahead with its goal of making China its largest market in 2014, Shanghai's First Financial Daily reports.
The company is celebrating an outstanding performance in the country over the past several years. In 2007, Porsche sold only 4,000 vehicles in China but in the first 10 months of this year alone sales reached 26,349 cars, up 27.4% from a year earlier. In October, the company sold 2,439 cars, a 57% increase form the same month last year.
In line with the company's overall growth strategy, Porsche is broadening its sales channels with plans to open a further 20 dealerships this year, lifting the total number of outlets to 60 by the end of the year. Bo Hanmu, CEO of Porsche China, said that the company plans to have 80 retail spaces across the country by 2013 with 10 dealers located in the country's less densely populated northwestern and southwestern regions over the next two to three years.
The company expects double-digit growth to continue into next year and beyond, said Bo.